Innovative Tobacco Products

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SPV – The Amazon in Electronic Cigarette Industry

Huabao started R&D and technology service for new tobacco products such as e-cigarette, heat-not-burn cigarette, snus, and chew tobacco at a rather early stage. The Group took the leadership to launch his own brand of high-end fashion e-cigarette product (free from nicotine)- SPV. SPV has become the most influential Chinese e-cigarette brand worldwide through a series of global brand promotion activities, including e-commerce, event sponsorship, celebrity endorsement, international exhibition, overseas agent and social network marketing. Besides, based on the strong abilities of the Group in scientific research, capital and resources integration, SPV utilizes a global supply chain to introduce superior foreign e-cigarette products and technologies into domestic markets and to Chinese customers. At the same time, SPV possesses independent e-commerce platform and devotes to establish itself as the Amazon of e-cigarette industry. At the end of 2015, the Company has completed the acquisition of American VMR Company, an independent e-cigarette enterprise with the largest Internet sales. It was a critical movement of the Company’s layout in global e-cigarette market, as well as a significant step of the Group to achieve all-round internationalization.